How We Started
This goes somewhere between the late Summer of 2017. Sitting in his car parked under a tree, Siddharth was thinking about his passion for fitness and a healthy lifestyle! Soon after a cloud of thoughts, he realized the need for healthy options for nutrition and wellness products that also ensure a better lifestyle. That’s when it struck! His first brand, his first business, Belle and Beast.
After a few weeks
He was trying to make a logo on blank sheets. Belle and Beast was designed many times on these sheets and a graphic designer from Russia was hired online to design an exact calligraphy of Siddharth's signature. The logo was now ready!
A few months later
His fortunate meetings with the top industry professionals introduced him to Suraj - The super talented and experienced formulator who shared similar interests in the field of philosophy, life science, nutrition and wellness.
Research and development, trials and testing, everything to make a brand which only speaks quality was under development.
Finally in 2019
The passion and idea behind Belle and Beast was soon converted into our first product - Only iSOLATES - ready to support the urban lifestyle & celebrate fitness.