How We Started


This goes somewhere between the late Summer season in 2017. 

Sitting in his car parked under a tree, Siddharth was thinking about his passion for fitness and a healthy lifestyle! Soon after a cloud of thoughts, he realised the need for healthy options for nutrition supplements that also ensure a healthy lifestyle. That’s when it struck! His first brand, his first business, Belle and Beast.

After a few weeks

He was trying to make a logo on blank sheets. Belle and Beast was designed many times on these sheets and a graphic designer from Russia was hired online to design an exact calligraphy. The logo was now ready!

A few months later

His fortunate meetings with the top industry professionals introduced him to Suraj - The super talented and experienced formulator who shared similar interests in the field of philosophy, life science and sports nutrition.

In 2018

Research and development, trials and testing, everything to make a brand which only speaks quality was under development.

Finally in 2019

The passion and idea behind Belle and Beast was soon converted into a product - Only iSOLATES - ready to support the urban lifestyle & celebrate fitness.