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The Belle & Beast Story: How We Started

Once upon a time, in the late Summer of 2017, Siddharth sat in his car parked under a shady tree, dreaming about fitness and a healthy lifestyle. He realized that there weren't enough good options out there for nutrition and wellness products that also promoted a better lifestyle.

So, he had an epiphany: create his own brand! And thus, Belle and Beast was born.

A few weeks later, he was scribbling Belle and Beast logos on blank pages. He even hired a graphic designer from Russia to create an exact calligraphy of his signature. The logo was finally ready!

Fast forward a few months and Siddharth was rubbing elbows with the top industry professionals. That's how he met Suraj - the super talented formulator who shared Siddharth's passion for philosophy, life science, nutrition, and wellness.

In 2018, Siddharth and Suraj went into full-blown research and development mode. They spent countless hours testing and trial-ing their products to ensure that they only produced the highest quality brand.

Finally, in 2019, their hard work paid off. They converted the passion and idea behind Belle and Beast into their very first product - Only iSOLATES and later came out with ONLY Whey! This product was designed to support the urban lifestyle and celebrate fitness.