This goes somewhere between the late Summer season in 2017.
Sitting in his car parked under a tree, Siddharth was thinking about his passion for fitness and a healthy lifestyle! Soon after a cloud of thoughts, he realised the need for healthy options for nutrition supplements that also ensure a healthy lifestyle. That’s when it struck! His first brand, his first business, Belle and Beast.
After a few weeks
He was trying to make a logo on blank sheets. Belle and Beast was designed many times on these sheets and a graphic designer from Russia was hired online to design an exact calligraphy. The logo was now ready!
A few months later
His fortunate meetings with the top industry professionals introduced him to Suraj - The super talented and experienced formulator who shared similar interests in the field of philosophy, life science and sports nutrition.
Research and development, trials and testing, everything to make a brand which only speaks quality was under development.
Finally in 2019
The passion and idea behind Belle and Beast was soon converted into a product - Only iSOLATES - ready to support the urban lifestyle & celebrate fitness.